Commercial Clarity

Scaling a Software Provider Through Pricing and Sales Optimisation

Problem

A financial software as a service (SaaS) provider needed to improve its pricing, commercial and sales structure to scale effectively. They faced difficulties simplifying their pricing proposition and enhancing their total contract value and duration.

Solution

Pricing and Sales Structure Improvement: Conducted a detailed analysis of their existing pricing strategy and commercial structure. Simplified the pricing proposition, making it more transparent and easier for both sales and clients to understand and adopt.

Trusted Advisor: Provided ongoing strategic guidance to the CEO, acting as a trusted advisor and coach to navigate the complexities of scaling the business.

Outcome

Simplified Pricing Proposition: Created a simplified pricing structure that improved client understanding and adoption rates.

Enhanced Contract Value: Increased the total contract value and duration, contributing to higher revenue.

Effective Scaling: The refined commercial and sales structure enabled more effective scaling, positioning the company for sustained growth.

Commercial Clarity

Problem

Solution

Outcome

Revenue Growth:

20% increase in annual revenue post-implementation.

Deal Size:

Average deal size increased by 25% within a year.

Repeat Business:

30% of clients added new services within a year.

© Argella Limited, 2025

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