A financial solutions provider was stuck in a cycle of proof of concept (POC) and pilot projects without concluding long-term annual recurring revenue (ARR). They needed help positioning their product for key global financial services firms.
Product Positioning: Assisted in refining their product positioning and offering in order to appeal to major financial services firms, highlighting their unique value proposition and potential return on investment.
Secured Long-term Contracts: Closed deals resulting in £1MM ARR, with a total contract value (TCV) in excess of £5MM providing a stable revenue stream.
