Revenue Reinvention

Achieving Long-term ARR for a Financial Solutions Provider

Problem

A financial solutions provider was stuck in a cycle of Proof of Concept (POC) and pilot projects without concluding long-term Annual Recurring Revenue (ARR) contracts. They needed help positioning their product for key global financial services firms.

www.neruonthemes.com

Solution

Product Positioning: Assisted in refining their product positioning and offering to appeal to major financial services firms, highlighting their unique value proposition and potential ROI.

Negotiation and Deal Closure: Provided strategic advice and support during negotiations to close long-term contracts, ensuring terms were favourable and sustainable.

Outcome

Secured Long-term Contracts: Closed deals resulting in £1MM ARR, providing a stable revenue stream.

Improved Market Position: Enhanced product positioning led to better engagement with key global financial services firms.

Sustainable Growth: The long-term contracts enabled sustainable growth, reducing reliance on short-term POC projects, instead building a highly scalable SaaS pipeline.

Revenue Reinvention

Problem

www.neruonthemes.com

Solution

Outcome

ARR Growth:

£1MM in new ARR contracts secured.

Contract Length:

Average contract length increased by 3 years.

Client Conversion Rate:

30% conversion rate from POC to long-term contracts.

© Argella Limited, 2025

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