A professional services business with in-house technology aimed to develop and launch a new SaaS solution. They needed assistance in sourcing a development team and creating a comprehensive go-to-market strategy.
Development Team Sourcing: Helped the business source a capable development team to build the new SaaS solution, ensuring the right technical expertise and project management skills were in place.
Commercial and GTM Strategy: Developed a comprehensive commercial, go-to-market, and marketing strategy for the new product, targeting both existing and new clients, and ensuring a successful market launch.
Outcome
Successful Product Launch: Launched the SaaS solution within a year, meeting project timelines and quality expectations.
Increased Shareholder Value: The successful launch and strategic execution led to a significant increase in shareholder value within two years.
Market Expansion: The new SaaS product expanded the business’s market reach, attracting new clients and enhancing service offerings to existing clients.
Time to Market:
SaaS solution launched within 12 months.
Shareholder Value:
$5MM increase in shareholder value.
Client Acquisition:
5 beta clients within the first 3 months of launch.
