Why is the UAE such a compelling destination for AI and digital innovation?
What strengths do UK companies bring to the table in this environment?
The UK has depth in regulation, data governance, fintech, and academic research — areas that can complement the UAE’s strengths in scale, speed, and strategic coordination. But success depends on adapting to local context, not assuming what works in London will work here.
What’s the biggest mistake international firms make when approaching the UAE?
Seeing it purely as a commercial opportunity rather than a place to build relationships and relevance. The UAE’s business culture values trust and long-term commitment. That doesn’t mean you need to set up locally straight away — but you do need to show you understand the environment and are serious about contributing to it.
Where is AI transformation in the UAE creating the most opportunity right now?
AI and data are having a visible impact in areas like fintech, healthcare, infrastructure, and sustainability. The key is making sure the technology fits into existing systems and regulatory frameworks — and that local teams are equipped to use it meaningfully.
How can UK firms engage with the UAE without committing to a full local presence?
About Amar Rajani
Amar Rajani is the founder of Argella, a technology and strategic advisory firm helping organisations navigate growth, transformation, and change. Established in 2017 and now based in the UAE, Argella supports clients across the UK, Gulf, and beyond through data-led insight, market expertise, and practical delivery.
For more information please visit argella.com
